about this portfolio
From Practitioner to Scholar-Practitioner
An Integrated Marketing Communications Portfolio
COM 590 Capstone, MA in Integrated Marketing Communications, UNC Wilmington
More than a collection of graduate assignments, this portfolio represents a philosophy of communication. Every artifact you'll encounter on this site demonstrates that communication has the greatest impact when it is grounded in research, informed by ethics, accessible to diverse audiences, and shared in ways that empower others to learn. The pages that follow explain the strategy behind this IMC Portfolio, the problem it solves, the process that built it, and what the work reflected taught me.
Throughout my career, communication has been my way of helping people understand the world around them. Graduate study strengthened that purpose, giving me the research methods, theoretical foundations, and ethical frameworks to pursue it more intentionally. Every artifact you'll encounter in this portfolio is evidence of that evolution.