Integrated Campaigns
& Knowledge Translation
These two projects demonstrate how communication theory, research, and strategy can be translated into compelling signature stories, integrated campaigns, and meaningful learning experiences. Together, they close the loop that runs through my career: learn it, apply it, and teach it forward.
Great ideas only matter if people can understand them.
A complete integrated campaign for LongevityWear, a hypothetical product line designed for midlife women focused on healthy, active longevity — an audience athletic-apparel marketing frequently overlooks. One strategic narrative is adapted across social media, a blog post, a long-form video script and storyboards, a podcast episode, and a digital press release, with each component supported by a theory-based rationale.
The campaign centers women in midlife redefining strength through longevity-focused movement. This reflects the same narrative lens I bring to my broader work: stories that resonate with disparate audiences, reduce barriers, and inspire action.
What it teaches: Integration means one story told well everywhere, not the same message repeated and repurposed for multiple audiences.
ACADEMIC PROJECT DISCLOSURE
LongevityWear is a hypothetical product concept created for graduate coursework in COM 536 at UNC Wilmington. This work is not affiliated with, commissioned by, or endorsed by lululemon.
LongevityWear Integrated Digital Storytelling Campaign
Communication-Theory Infographics with Teaching Application Plan
Knowledge translation is a communication discipline in its own right: identifying what an audience most needs to understand, preserving accuracy, and expressing the idea in a form people can use.
This product pairs a graduate-program assignment asking students to translate communication ethics theory into an infographic with a teaching application plan for William Peace University's COM 240: Strategic Communication course. There, students create peer-teaching infographics that synthesize public relations concepts and explain them to classmates treating visual design as evidence of comprehension, prioritization, and audience awareness.
What it teaches: Knowledge only matters when it is shared in a form people can use, and teaching it is one way to discover whether you truly understand it.
Featured Example: COM 534: Communication Ethics Midterm Infographic Assignment - A visual translation of communication ethics frameworks designed to make abstract theory easier to recognize and apply.
